In this privacy policy, the following definitions are used:

Data	collectively all information that you submit to FIFTH NYC Ltd via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;
Cookies	a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);
Data Protection Laws	any applicable law relating to the processing of personal Data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;
GDPR	the General Data Protection Regulation (EU) 2016/679;
Fifth NYC Ltd, or us	Fifth NYC Ltd, a company incorporated in England and Wales with registered number 63-66 whose registered office is at Hatton Garden, London, London, EC1N 8LE;
UK and EU Cookie Law	the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;
User or you	any third party that accesses the Website and is not either (i) employed by Fifth NYC Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Fifth NYC Ltd and accessing the Website in connection with the provision of such services; and
Website	the website that you are currently using, www.fifthnyc.com, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2. In this privacy policy, unless the context requires a different interpretation:

• The singular includes the plural and vice versa;
• References to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
• A reference to a person includes firms, companies, government entities, trusts and partnerships;
• "Including" is understood to mean "including without limitation";
• Reference to any statutory provision includes any modification or amendment of it;
• The headings and sub-headings do not form part of this privacy policy.

This privacy policy applies only to the actions of Fifth NYC Ltd and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

For purposes of the applicable Data Protection Laws, Fifth NYC Ltd is the "data controller". This means that Fifth NYC Ltd determines the purposes for which, and the manner in which, your Data is processed.

We may collect the following Data, which includes personal Data, from you:

• Name
• Date of birth
• Gender
• Contact Information such as email addresses and telephone numbers
• Demographic information such as postcode, preferences and interests
• financial information such as credit / debit card numbers
• IP address (automatically collected)
• Web browser type and version (automatically collected)
• Operating system (automatically collected)
• In each case, in accordance with this privacy policy.

We collect Data in the following ways:

• Data is given to us by you; and
• Data is collected automatically

Fifth NYC Ltd will collect your Data in a number of ways, for example:

• When you contact us through the Website, by telephone, post, e-mail or through any other means
• When you register with us and set up an account to receive our products/services
• When you complete surveys that we use for research purposes (although you are not obliged to respond to them)
• When you enter a competition or promotion through a social media channel
• When you make payments to us, through this Website or otherwise
• When you elect to receive marketing communications from us
• When you use our services

in each case, in accordance with this privacy policy.

To the extent that you access the Website, we will collect your Data automatically, for example:

• We automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.
• We will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies".

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

• internal record keeping
• improvement of our products / services
• transmission by email of marketing materials that may be of interest to you
• contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website

in each case, in accordance with this privacy policy.

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).

For the delivery of direct marketing to you via e-mail, we'll need your consent, whether via an opt-in or soft-opt-in:

• soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under "soft opt-in" consent, we will take your consent as given unless you opt-out.
• for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we'll provide.
• if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed "Your rights" below.

When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

We may use your Data to show you Fifth NYC Ltd adverts and other content on other websites. If you do not want us to use your data to show you Fifth NYC Ltd adverts and other content on other websites, please turn off the relevant cookies (please refer to the section headed "Cookies" below).

We may share your Data with the following groups of people for the following reasons:

• any of our group companies or affiliates - for specific internal marketing purposes and our partners involved directly with marketing concerning Fifth NYC and Fifth NYC products.;

in each case, in accordance with this privacy policy.

We will use technical and organisational measures to safeguard your Data, for example:

• Access to your account is controlled by a password and a user name that is unique to you.
• We store your Data on secure servers.
• Payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when we use this technology.

Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: info@fifthnyc.com.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

You have the following rights in relation to your Data:

• Right to access - the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive." Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
• Right to correct - the right to have your Data rectified if it is inaccurate or incomplete.
• Right to erase - the right to request that we delete or remove your Data from our systems.
• Right to restrict our use of your Data - the right to "block" us from using your Data or limit the way in which we can use it.
• Right to data portability - the right to request that we move, copy or transfer your Data.
• Right to object - the right to object to our use of your Data including where we use it for our legitimate interests.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address: info@fifthnyc.com.

If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at https://ico.org.uk/.

It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Fifth NYC Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Fifth NYC Ltd. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

We may also disclose Data to a prospective purchaser of our business or any part of it.

In the above instances, we will take steps with the aim of ensuring your privacy is protected.

This Website may place and access certain Cookies on your computer. Fifth NYC Ltd uses Cookies to improve your experience of using the Website and to improve our range of products. Fifth NYC Ltd has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Fifth NYC Ltd to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

This Website may place the following Cookies:

Type of Cookie	Purpose
Strictly necessary cookies	These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
Analytical/performance cookies	They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
Functionality cookies	These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Targeting cookies	These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find a list of Cookies that we use in the Cookies Schedule.

You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Fifth NYC Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

You may contact Fifth NYC Ltd by email at info@fifthnyc.com.

This privacy policy was created on

08th June 2023

Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.

Strictly necessary

We use the following strictly necessary cookies:

Description of Cookie	Purpose
Functional cookies	This category of cookies is necessary to ensure the proper functioning of the website. They ensure, for example, that information from one page is carried over to the next. This means you don't have to repeatedly fill in the same information. These cookies also ensure that certain preferences that you've indicated for the use of the website (such as language settings) are retained. Your prior consent is not required for the use of these cookies.
Analytical cookies	These cookies are necessary to align our website as well as possible with the wishes of our users, by determining how our visitors use our website. We use Hodjar, Google Analytics, GA Audiences, Pinterest Conversion Tracker and AB Tasty. Hodjar keeps track of where you click on our sites. This means we can optimise these pages to display the most relevant information in the best places. With Google Analytics, we measure the way you use our website and how you found us. We use this information to improve our site. We test any changes to our sites first by using AB Tasty. For more details about the cookies that these parties place and the data that can be collected with them, we refer below to the statements by these parties. Your consent is not required for the use of these cookies.
Marketing cookies	With Google Analytics, Adwords, YouTube and Adroll cookies, we measure how you use the Fifth NYC website. We use this information to help you choose the product that suits you the best and to show you offers for products you may be interested in during remarketing campaigns. We use Facebook & Instagram cookies to see which products you view. This enables us to show you relevant advertisements on Facebook and Instagram. For more details about the cookies that these parties place and the data that can be collected with them, we refer below to the statements by these parties. Your consent is required for the use of these cookies: Google, Facebook & Instagram and Adroll.
Social Media (plugin) cookies	You can share the content on our website with social media parties by using buttons. For more details about the cookies that these social media parties place when you click on the buttons, we refer to the statements of these parties. Your consent is required for the use of these cookies: Facebook, Instagram and Pinterest.

Analytical/performance

We use the following analytical/performance cookies:

Description of Cookie	Purpose

Functionality

We use the following functionality cookies:

Description of Cookie	Purpose
Social Media (plugin) cookies	You can share the content on our website with social media parties by using buttons. For more details about the cookies that these social media parties place when you click on the buttons, we refer to the statements of these parties. Your consent is required for the use of these cookies: Facebook, Instagram and Pinterest.

Targeting

We use the following targeting cookies:

Description of Cookie	Purpose